AI does the busywork, a person signs off.
AI handles drafts, research and first checks. A person makes every call.
Skills-tested people who work with AI, from AUDĀ $4.50 an hour.
Our rule: business-grade AI only, never free or personal accounts.
Hi Jess, thanks for your time today. As agreed, we'll send the proposal by Mistake: Tuesday 14 October, and Sam will lead the rollout.
Caught: Wrong date. The call said Thursday.
Your person fixes it: Thursday 16 October
Checked by your person, then sent
What always stays with a person
- Anything sent in your name or to your customers
- Every number, date, name and fact
- Decisions about people, money and priorities
- Judgement calls, complaints and exceptions
- Your brand's voice and the final sign-off
Who does what
Tap a kind of work
The first draft of emails, replies, reports, captions and layouts, in the tools you already use.
Edits it into your voice. Anything sent in your name or to your customers comes from them.
A first scan of the sources, summaries of long threads, and sorting inboxes, lists and data.
Makes the decision on people, money, priorities and complaints. AI never makes hiring, level, pay or removal decisions.
A pre-check for spelling, sizes, missed steps and numbers that don't add up.
Checks facts, figures and tone before anything is used or sent, and puts their name to it.
AI tools our people use
64 AI and automation tools named in our role tests.
- Zapier
- Claude
- ChatGPT
- Make
- Gemini
- Copilot
- OpenAI
- n8n
- Descript
- Fathom
- Grammarly
- Perplexity
In Studio, you set the AI on each brief
Human only
No generative AI in the deliverable.
No AI in the workAI-assisted
Our makers use approved AI tools for parts of the work, such as extending a background, cleaning audio or drafting captions.
AI on parts of the workAI-first
AI does most of the production. Our makers direct, edit and check it.
AI does most of it
- See the hours for each settingCompare them in the estimate, before you approve.
- An art director checks each file, whatever the settingAI-first work gets the same check as Human only: brief, brand, spelling, sizes and product accuracy.
Sample estimate
- Landing page, designed and built
- Ad variants in five sizes
- Product scenes and backgroundsFlagged as AI-generated
- Captions for four short edits
Hire people who build AI agents and automations
From AUDĀ $4 an hour.
Questions about AI and your data
The ones that fit the role and that you allow: Copilot in Microsoft 365, Gemini in Google Workspace, ChatGPT, Claude and Perplexity for drafting and research, and n8n, Zapier and Make for automation. Inside your systems, your person uses your AI tools under your settings. A tool outside our approved list needs your written OK first.
No. Client data never goes into free, consumer or personal AI accounts. Passwords, card and bank numbers, health information and government ID numbers never go into any AI tool.
A person. AI drafts, and your person checks facts, figures and tone before anything is used or sent. Every level sits an AI workflow test, with mistakes planted in the AI's output, so catching them is part of the job.
Yes. We tell you when a deliverable is substantially AI-generated. In Studio you also choose the setting on each brief: Human only, AI-assisted or AI-first.
Your person uses AI. You keep the final say.
A 15āminute call on Teams. You leave knowing the level you need and its hourly price.