Hire a Local SEO Specialist.
Google Business Profile, citations and reviews, managed.
Also called: Local Search Specialist, Citation Builder, Reputation Management Specialist
From AUD $6 an hourAUD $6-27.50/hr
- Trades & home services
- Healthcare
- Dental
- Works your hours
- Philippines hub, 2 to 3 hours behind Sydney
- Month to month
- Audits and optimises each profileGoogle Business Profile
- Runs citation audits in BrightLocal or WhitesparkCitations & NAP
- Sets up policy-compliant review request automationReviews & Reputation
- Writes briefs for, or optimise, location and service-area pagesOn-site Local SEODoing
- Google Business Profile
- Google Search Console
- Google Analytics 4
- Google Tag Manager
- Semrush
- Apple Business Connect
Pick the level. See the price.
AUD $6an hour
Level 1 of 4, also called junior.Builds citations from a supplied list, updates NAP details and schedules GBP posts.
- Citation build log with live URLs
- Batch of scheduled GBP posts
- Drafted review responses
AUD $10.50an hour
Level 2 of 4, also called mid-level.Owns GBP, citations and reviews for a portfolio of locations end to end.
- Local SEO audit with prioritised actions
- Citation clean-up report
- Review generation setup
AUD $16.50an hour
Level 3 of 4, also called senior.Owns local lead outcomes for an account and builds the 90-day strategy.
- 90-day local search strategy
- Competitor map-pack gap analysis
- Multi-location rollout plan
AUD $27.50an hour
Level 4 of 4, also called lead or specialist.Leads a team of specialists and designs SOPs, QA sampling and listing governance.
- Local SEO playbook and SOP library
- QA scorecard and sampling process
- Enterprise listing governance model
Per hour, all-in: recruiting, testing and management. Prices exclude GST.
What you hand to your Local SEO Specialist
Tasks
Google Business Profile
- Audits and optimises each profile
- Publishes GBP posts and geotag-free photo uploads to an agreed calendar
- Monitors and rejects unwanted 'suggested edits'
- Reports spam competitor listings
Citations & NAP
- Runs citation audits in BrightLocal or Whitespark
- Builds and corrects citations on core platforms
- Finds and suppresses duplicate or outdated listings
Reviews & Reputation
- Sets up policy-compliant review request automation
- Drafts and publishes on-brand review responses within the agreed SLA
- Flags reviews that break policy for removal
On-site Local SEO
- Writes briefs for, or optimise, location and service-area pages
- Adds and validates LocalBusiness and related schema markup
Tracking & Reporting
- Runs geo-grid rank scans for priority keywords
- Utm-tags GBP website links
Multi-location Operations
- Manages bulk profile updates, bulk verification and store-locator data
Week one
- Access to Search Console, GA4, GTM and the website CMS confirmed
- BrightLocal/Whitespark workspace created and baseline citation audit run
- Baseline geo-grid scans run in Local Falcon for 5-10 priority keywords per location
- Reviews platform access granted, plus an approved review-response tone guide
Tools
Work tools
Google Business Profile
Google Search Console
Google Analytics 4
Google Tag Manager
- BrightLocal
- Whitespark
- Local Falcon
Semrush
- Ahrefs
- Screaming Frog
- Yext
- Moz Local
Apple Business Connect
- Bing Places for Business
- CallRail
- GatherUp
- Birdeye
- NiceJob
Tested live in the tools on your job description.
Works inside your Microsoft 365 or Google Workspace, under your admin settings.
- Microsoft 365Copilot
- Google WorkspaceGemini
AI
AI gets the first draft and the grunt work done. Your Local SEO Specialist brings the strategy, fact-checks every claim and makes it sound like you.
First drafts in your brand voice
Blogs, emails and captions drafted from a brief and your voice guide, then edited, fact-checked and given the insight AI can't supply.
One piece, many formats
A webinar or article turned into posts, an email and a short video script, each checked for accuracy.
SEO and AI search
Topic research, content briefs, and checking how you show up in ChatGPT, Perplexity and Google's AI answers.
Weekly reporting
GA4 and ad-platform exports summarised into a one-page report: what changed, why, and what to try next.
Ad copy variants
AI drafts headline and copy variants inside your claims rules. Your Local SEO Specialist picks, checks and launches the tests.
Our rule: business-grade AI only, never free or personal accounts.
Prefer no AI on a task? Tell your Local SEO Specialist and they won't use it.See AI & automation roles
Tested before you meet them
- Written English and review responsesAll levels30 min
- GBP and citation issue-spottingAll levels45 min
- Local SEO audit work sampleIntermediate and up2 hrs
- Suspension and policy scenario role-playExpert and Specialist30 min
- Portfolio and case study reviewIntermediate and up30 min
- Multi-location playbook designSpecialist only60 min
Sample shown
93%
- Skills tested: A skills test for the role, marked by a senior
- English and comms: written English tested, spoken English checked on a call
- ID, work history and references: photo ID, past roles and two referees
From booked call to day one
Step 1: Book a demo
Tell us the role, your hours and your tools.
Step 2: Meet your shortlist
Their level and hourly price, tested before you meet.
Step 3: Pick your person
Month to month. We handle the contract, the equipment and the onboarding, and make sure it all runs.
Step 4: They start work
In your tools, within 12 to 48 hours of a successful interview.
Questions answered
An Intern Local SEO Specialist is AUD $6 an hour, Intermediate AUD $10.50, Expert AUD $16.50 and Specialist AUD $27.50, full time (38 hours a week). That is all-in: recruiting, testing and management, month to month. Prices exclude GST.
Google business profile, citations & nap, reviews & reputation and on-site local seo, run to your priorities. You choose what they own first.
Six practical tests, marked by a senior, including written English and review responses, GBP and citation issue-spotting and local SEO audit work sample. You see the score before you meet.
Tell us and we replace them free, with a new shortlist of tested people to meet. Seats are month to month with 30 days' notice.
Meet the people who fit your work.
A 15‑minute call on Teams. You leave knowing the level you need and its hourly price.