Hire a Copywriter.
Ads, pages, emails and scripts that sell.
Also called: Direct Response Copywriter, Conversion Copywriter, Ad Copywriter
From AUD $6 an hourAUD $6-27.50/hr
- E-commerce
- Coaches & info products
- SaaS & tech
- Works your hours
- Philippines hub, 2 to 3 hours behind Sydney
- Month to month
- Mines reviews, surveys, sales calls, support tickets and forumsResearch and positioning
- Writes hooks, primary text and headlinesPaid ads
- Writes landing pages and long-form sales pagesPages and website
- Writes welcome, abandoned cart, post-purchaseEmailDoing
- Google Docs
- Notion
- Meta Ads Manager
- Meta Ad Library
- TikTok Creative Center
- Mailchimp
Pick the level. See the price.
AUD $6an hour
Level 1 of 4, also called junior.Writes ad variations, product descriptions, email broadcasts and subject lines.
- Ad copy variations from a set angle
- Product description batches
- Email broadcasts
AUD $10.50an hour
Level 2 of 4, also called mid-level.Owns a campaign's copy end to end, reads results and proposes the next iteration.
- Landing page
- 5-7 email welcome flow
- Ad batch with hook and angle test matrix
AUD $16.50an hour
Level 3 of 4, also called senior.Writes long-form sales pages, VSLs.
- Long-form sales page
- VSL script
- Launch email sequence
AUD $27.50an hour
Level 4 of 4, also called lead or specialist.Leads a copy team, builds messaging frameworks and angle libraries and reviews all output.
- Brand messaging house
- Creative testing system and angle library
- Copy QA rubric
Per hour, all-in: recruiting, testing and management. Prices exclude GST.
What you hand to your Copywriter
Tasks
Research and positioning
- Mines reviews, surveys, sales calls, support tickets and forums
- Researches competitor ads and offers
- Defines the audience's awareness level, core angle and big idea
Paid ads
- Writes hooks, primary text and headlines
- Builds hook and angle test matrices with the media buyer
- Writes Google Ads responsive search ad headlines and descriptions
Pages and website
- Writes landing pages and long-form sales pages
- Writes website copy with a clear messaging hierarchy
- Writes product descriptions for Shopify and marketplace listings
Email
- Writes welcome, abandoned cart, post-purchase
- Writes broadcast campaigns with subject line and preview text variants
Video and scripts
- Writes 15-60 second video ad and UGC scripts
- Writes VSL and webinar scripts for higher-ticket offers
Testing and compliance
- Plans A/B tests with a written hypothesis
- Checks claims against Meta and TikTok ad policies and ACCC
Week one
- Added to the client's Slack or Teams, shared drive and project board
- Brand voice guide, offer documents, pricing, customer avatars
- Voice-of-customer pack shared
- Read-only access to ad performance, the email platform and GA4
Tools
Work tools
Google Docs
Notion
Meta Ads Manager
Meta Ad Library
TikTok Creative Center
- Foreplay
- Motion
- Klaviyo
Mailchimp
HubSpot
Shopify
- Unbounce
Webflow
- ClickFunnels
Google Analytics 4
Hotjar
- Typeform
- Gong
Tested live in the tools on your job description.
Works inside your Microsoft 365 or Google Workspace, under your admin settings.
- Microsoft 365Copilot
- Google WorkspaceGemini
AI
AI gets the first draft and the grunt work done. Your Copywriter brings the strategy, fact-checks every claim and makes it sound like you.
First drafts in your brand voice
Blogs, emails and captions drafted from a brief and your voice guide, then edited, fact-checked and given the insight AI can't supply.
One piece, many formats
A webinar or article turned into posts, an email and a short video script, each checked for accuracy.
SEO and AI search
Topic research, content briefs, and checking how you show up in ChatGPT, Perplexity and Google's AI answers.
Weekly reporting
GA4 and ad-platform exports summarised into a one-page report: what changed, why, and what to try next.
Ad copy variants
AI drafts headline and copy variants inside your claims rules. Your Copywriter picks, checks and launches the tests.
Our rule: business-grade AI only, never free or personal accounts.
Prefer no AI on a task? Tell your Copywriter and they won't use it.See AI & automation roles
Tested before you meet them
- English and tight-writing testAll levels30 min
- Hook and ad sprintIntern to Expert45 min
- Email sequence sampleIntern to Expert60 min
- Landing page work sampleIntermediate and up2 hrs
- Funnel diagnosis role-playExpert and Specialist40 min
- Results portfolio reviewIntermediate and up30 min
Sample shown
86%
- Skills tested: A skills test for the role, marked by a senior
- English and comms: written English tested, spoken English checked on a call
- ID, work history and references: photo ID, past roles and two referees
From booked call to day one
Step 1: Book a demo
Tell us the role, your hours and your tools.
Step 2: Meet your shortlist
Their level and hourly price, tested before you meet.
Step 3: Pick your person
Month to month. We handle the contract, the equipment and the onboarding, and make sure it all runs.
Step 4: They start work
In your tools, within 12 to 48 hours of a successful interview.
Questions answered
An Intern Copywriter is AUD $6 an hour, Intermediate AUD $10.50, Expert AUD $16.50 and Specialist AUD $27.50, full time (38 hours a week). That is all-in: recruiting, testing and management, month to month. Prices exclude GST.
Research and positioning, paid ads, pages and website and email, run to your priorities. You choose what they own first.
Six practical tests, marked by a senior, including english and tight-writing test, hook and ad sprint and email sequence sample. You see the score before you meet.
Tell us and we replace them free, with a new shortlist of tested people to meet. Seats are month to month with 30 days' notice.
Meet the people who fit your work.
A 15‑minute call on Teams. You leave knowing the level you need and its hourly price.