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Hire a Paid Social Specialist.

Meta and TikTok campaigns built, tested and scaled.

Also called: Paid Media Specialist, Facebook Ads Specialist, Meta Ads Specialist

From US$6 an hourUS$6-27.50/hr

  • E-commerce
  • Coaches & info products
  • SaaS & tech
Book a demoTalk now on Teams

A free 15-minute call on Teams.

  • Works your hours
  • Colombia hub, on New York time or an hour behind
  • Month to month
What your Paid Social Specialist gets doneSample day
  • Installs and verifies Meta Pixel with Conversions API, TikTok PixelTracking & Data
  • Designs account structure around budget and data volumeCampaign Build
  • Researches competitors in Meta Ad Library and TikTok Creative CenterCreative Strategy & Testing
  • Checks spend, CPA and frequency daily, and reallocate budget to winnersOptimization & ScalingDoing
In your tools
  • Meta Ads Manager
  • Meta Business Manager
  • Meta Events Manager
  • Meta Ad Library
  • TikTok Ads Manager
  • TikTok Creative Center

Pick the level. See the price.

US$10.50an hourFull time, 38 hours a week, all-in

Level 2 of 4, also called mid-level.Recommended
Even a local mid-level admin costsUS$22.86/hr
A tested Intermediate Paid Social SpecialistUS$10.50/hr
At least 54% lessBasis: a Seat's hourly price against the hourly wage of a comparable local hire at the same level. Benefits and payroll taxes would add to the local cost.

Owns accounts: tracking setup, campaign structure, creative testing cadence.

  • Account build
  • Pixel and CAPI setup
  • Creative test plan and results log

1.5-3 years managing accounts end to end, typically up to around AUD 30-50k per month on one or two platforms.

How the Intermediate level works

Per hour, all-in: recruiting, testing and management.

What you hand to your Paid Social Specialist

Tasks

  • Tracking & Data

    • Installs and verifies Meta Pixel with Conversions API, TikTok Pixel
    • Verifies domains, sets up UTM conventions

  • Campaign Build

    • Designs account structure around budget and data volume
    • Builds audiences, exclusions, catalogs and lead forms
    • Applies special ad category rules for housing, employment and credit

  • Creative Strategy & Testing

    • Researches competitors in Meta Ad Library and TikTok Creative Center
    • Runs structured creative tests, iterate on winners
    • Writes primary text, headlines and CTAs in multiple angles

  • Optimization & Scaling

    • Checks spend, CPA and frequency daily, and reallocate budget to winners
    • Scales winning campaigns in controlled steps
    • Protects account health

  • Lead Generation

    • Syncs leads to the CRM via native integrations, Zapier or LeadsBridge

  • Reporting

    • Builds dashboards in Looker Studio, Triple Whale or Northbeam

Tested before you meet them

  1. Ad copy and client updateAll levels35 min
  2. Ads Manager build testIntern and Intermediate45 min
  3. Account diagnosis work sampleIntermediate and up1.5 hrs
  4. Creative testing planIntermediate and up60 min
  5. Client and policy scenario role-playExpert and Specialist30 min
  6. Portfolio walkthroughIntermediate and up30 min

One score on every profileSample shown

84%

Three checks before your shortlist

  • Skills tested: A skills test for the role, marked by a senior
  • English and comms: written English tested, spoken English checked on a call
  • ID, work history and references: photo ID, past roles and two referees

From booked call to day one

  1. Step 1: Book a demo

    Tell us the role, your hours and your tools.

  2. Step 2: Meet your shortlist

    Their level and hourly price, tested before you meet.

  3. Step 3: Pick your person

    Month to month. We handle the contract, the equipment and the onboarding, and make sure it all runs.

  4. Step 4: They start work

    In your tools, within 12 to 48 hours of a successful interview.

Questions answered

An Intern Paid Social Specialist is US$6 an hour, Intermediate US$10.50, Expert US$16.50 and Specialist US$27.50, full time (38 hours a week). That is all-in: recruiting, testing and management, month to month.

Tracking & data, campaign build, creative strategy & testing and optimization & scaling, run to your priorities. You choose what they own first.

Six practical tests, marked by a senior, including ad copy and client update, ads Manager build test and account diagnosis work sample. You see the score before you meet.

Tell us and we replace them free, with a new shortlist of tested people to meet. Seats are month to month with 30 days' notice.

More questions

Within 12 to 48 hours of a successful interview. First you meet your shortlist, interview the people you like and pick your person.

Yes. Your Paid Social Specialist works your business hours in your time zone and joins your Teams or Slack like anyone else. The hub matched to United States clients is in Colombia, on New York time or an hour behind.

Yes, where it helps. Your Paid Social Specialist works in the AI tools you already use. They use AI for first drafts and routine work, check every output, and follow your AI policy. You can ask for no AI on any task.

An Intermediate Paid Social Specialist owns accounts: tracking setup, campaign structure, creative testing cadence. An Expert Paid Social Specialist owns paid social growth and sets channel strategy and the creative roadmap. We usually recommend Intermediate.

It stays under your rules: your admin settings and AI policy apply. Our talent rules ban client data in personal or free AI accounts, and passwords, card numbers, health details and ID numbers never go into any AI tool.

You direct the work day to day. We handle recruiting, equipment and quality checks.

Yes. Every Paid Social Specialist is tested live in the tools on your job description, such as Meta Ads Manager and Meta Business Manager, before you meet them.

In week one: partners access granted through Meta Business Manager, TikTok Business Center; events Manager audit completed; and shopify, CRM and Triple Whale/Northbeam read access confirmed. You agree the first priorities with them on day one.

Yes. It's also called Paid Media Specialist, Facebook Ads Specialist and Meta Ads Specialist. Same tasks, tests and prices, whatever the name.

Their written English, with a scored test, and their spoken English, on a call with us. We also check their ID, work history and references.

Yes. You meet your shortlist on a short call and pick the person you want. Nobody joins without your yes.

In our talent hubs in the Philippines, Vietnam, Kenya, Nigeria, Brazil and Colombia, and we hire from 60+ countries. Wherever they are, they work your hours.

Pay only for the hours they work. All your Seats are on one bill, and Studio plans are billed monthly.

It can, at most once a year. Your person's hourly rate may rise by up to 5% a year, from the first anniversary of the Seat's start, with 60 days' notice and the right to end the Seat before it applies.

Only when you and your person both agree to it in advance. Otherwise they work the hours you set, and you pay for the hours they log.

You aren't charged for hours your person doesn't work, apart from paid leave. After their third month, your person earns 8 hours of paid leave a month. Paid leave hours are charged at their usual rate.

Your person logs their hours each day in the Get Hands client app, where you can see them. Your next invoice is adjusted to those hours.

Yes, with no minimum hours. From 20 to 37 hours a week, the hourly rate is 10% higher than full-time. Under 20 hours, it's 20% higher.

Yes. Tell us the roles on a call and we shortlist tested people for each.

Yes. You give them access in your own systems, and you can change or remove it at any time.

They get their own login in each of your systems, never a shared one. Any password that has to be shared goes through your own password manager, never email, chat, code or prompts.

A tested shortlist within 72 hours of your call, or your first week is free. That's part of The Right Hands Guarantee.

Yes. Book a 15-minute demo any time, or choose Talk now on the booking form for a Microsoft Teams link straight away. You can also message us on WhatsApp on +61 485 061 086, or email hello@gethands.com.au.

Book a 15-minute demo on Microsoft Teams, any time, day or night. We show you the people, levels and prices that fit. No obligation.

Meet the people who fit your work.

A 15‑minute call on Teams. You leave knowing the level you need and its hourly price.

Book a demoTalk now on Teams

Talk now is live on Teams, any time.