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Hire a Marketing Automation Specialist.

Journeys, lead scoring and email operations, automated.

Also called: Marketing Operations Specialist, MOPs Specialist, HubSpot Automation Specialist

From US$6 an hourUS$6-27.50/hr

  • SaaS & tech
  • Professional services
  • HubSpot
Book a demoTalk now on Teams

A free 15-minute call on Teams.

  • Works your hours
  • Colombia hub, on New York time or an hour behind
  • Month to month
What your Marketing Automation Specialist gets doneSample day
  • Builds, tests and launches nurture, onboardingWorkflow and journey build
  • Designs and calibrates lead scoring models that combine fit and engagementLead management
  • Deduplicates and merges records, normalize valuesData quality and compliance
  • Governs UTM conventions and maintains the shared UTM builderTracking and attributionDoing
In your tools
  • Adobe Marketo Engage
  • Salesforce Sales Cloud
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Calendly

Pick the level. See the price.

US$10.50an hourFull time, 38 hours a week, all-in

Level 2 of 4, also called mid-level.Recommended

Designs and builds branching nurtures, lifecycle automation, a first lead scoring model.

  • Full nurture program with branches, goals and suppression
  • Lead scoring model v1
  • Lifecycle stage automation

2-4 years owning automations in one or two platforms.

How the Intermediate level works

Per hour, all-in: recruiting, testing and management.

What you hand to your Marketing Automation Specialist

Tasks

  • Workflow and journey build

    • Builds, tests and launches nurture, onboarding
    • Configures form, list, property and behavior-based triggers
    • Automates lifecycle stage and lead status changes from subscriber

  • Lead management

    • Designs and calibrates lead scoring models that combine fit and engagement
    • Sets up lead routing, round-robin assignment, owner alerts
    • Maintains CRM field mapping and bi-directional sync

  • Data quality and compliance

    • Deduplicates and merges records, normalize values
    • Maintains the property and field taxonomy, naming conventions

  • Tracking and attribution

    • Governs UTM conventions and maintains the shared UTM builder
    • Captures source data into the CRM through hidden fields
    • Configures campaign and attribution reporting

  • Email operations

    • Builds reusable email templates, modules and personalization tokens
    • Monitors deliverability

  • Reporting and documentation

    • Builds funnel conversion and workflow performance dashboards
    • Documents every automation in a system map
    • Audits inherited portals and produces prioritized fix lists

Tested before you meet them

  1. Written English and technical explanationAll levels30 min
  2. Sandbox platform buildIntern to Expert60 min
  3. Data hygiene sprintIntern and Intermediate30 min
  4. Automation system designIntermediate and up1.5 hrs
  5. Broken funnel diagnosis role-playIntermediate and up45 min
  6. Systems portfolio walkthroughExpert and Specialist45 min

One score on every profileSample shown

90%

Three checks before your shortlist

  • Skills tested: A skills test for the role, marked by a senior
  • English and comms: written English tested, spoken English checked on a call
  • ID, work history and references: photo ID, past roles and two referees

From booked call to day one

  1. Step 1: Book a demo

    Tell us the role, your hours and your tools.

  2. Step 2: Meet your shortlist

    Their level and hourly price, tested before you meet.

  3. Step 3: Pick your person

    Month to month. We handle the contract, the equipment and the onboarding, and make sure it all runs.

  4. Step 4: They start work

    In your tools, within 12 to 48 hours of a successful interview.

Questions answered

An Intern Marketing Automation Specialist is US$6 an hour, Intermediate US$10.50, Expert US$16.50 and Specialist US$27.50, full time (38 hours a week). That is all-in: recruiting, testing and management, month to month.

Workflow and journey build, lead management, data quality and compliance and tracking and attribution, run to your priorities. You choose what they own first.

Six practical tests, marked by a senior, including written English and technical explanation, sandbox platform build and data hygiene sprint. You see the score before you meet.

Tell us and we replace them free, with a new shortlist of tested people to meet. Seats are month to month with 30 days' notice.

More questions

Within 12 to 48 hours of a successful interview. First you meet your shortlist, interview the people you like and pick your person.

Yes. Your Marketing Automation Specialist works your business hours in your time zone and joins your Teams or Slack like anyone else. The hub matched to United States clients is in Colombia, on New York time or an hour behind.

You do. Your Marketing Automation Specialist builds in your own accounts (Zapier, Make or n8n, Microsoft 365 or Google Workspace, your AI provider), under your logins and billing. Each build is logged with notes and a recorded walkthrough, so it stays with you if you leave us.

You do, on your own accounts, at the provider's price. We never mark it up. Your Marketing Automation Specialist asks before adding a paid tool and sets spending limits where the tool allows.

Every automation has error alerts, and your Marketing Automation Specialist fixes or escalates failures within the day. Steps that send, pay or change records wait for a person's approval, so a failure stops the run instead of sending the wrong thing.

You agree what gets built first. Builds are tested on real cases, and nothing goes live until you or your nominee says yes. Every change is logged: what, when and why.

Yes. Your Marketing Automation Specialist works inside your Microsoft 365 or Google Workspace with the access your admin gives, so Copilot and Gemini follow your tenant's rules and AI policy. You can remove access at any time.

An Intermediate Marketing Automation Specialist designs and builds branching nurtures, lifecycle automation, a first lead scoring model. An Expert Marketing Automation Specialist audits and rebuilds messy portals and calibrates scoring against closed-won data. We usually recommend Intermediate.

It stays under your rules: your admin settings and AI policy apply. Our talent rules ban client data in personal or free AI accounts, and passwords, card numbers, health details and ID numbers never go into any AI tool.

You direct the work day to day. We handle recruiting, equipment and quality checks.

Yes. Every Marketing Automation Specialist is tested live in the tools on your job description, such as ActiveCampaign and Keap, before you meet them.

In week one: exports the current workflow and property list; agrees naming conventions, the change-request process and who approves live sends; and 30-minute kickoff with the marketing lead and one sales stakeholder. You agree the first priorities with them on day one.

Yes. It's also called Marketing Operations Specialist, MOPs Specialist and HubSpot Automation Specialist. Same tasks, tests and prices, whatever the name.

Their written English, with a scored test, and their spoken English, on a call with us. We also check their ID, work history and references.

Yes. You meet your shortlist on a short call and pick the person you want. Nobody joins without your yes.

In our talent hubs in the Philippines, Vietnam, Kenya, Nigeria, Brazil and Colombia, and we hire from 60+ countries. Wherever they are, they work your hours.

Pay only for the hours they work. All your Seats are on one bill, and Studio plans are billed monthly.

It can, at most once a year. Your person's hourly rate may rise by up to 5% a year, from the first anniversary of the Seat's start, with 60 days' notice and the right to end the Seat before it applies.

Only when you and your person both agree to it in advance. Otherwise they work the hours you set, and you pay for the hours they log.

You aren't charged for hours your person doesn't work, apart from paid leave. After their third month, your person earns 8 hours of paid leave a month. Paid leave hours are charged at their usual rate.

Your person logs their hours each day in the Get Hands client app, where you can see them. Your next invoice is adjusted to those hours.

Yes, with no minimum hours. From 20 to 37 hours a week, the hourly rate is 10% higher than full-time. Under 20 hours, it's 20% higher.

Yes. Tell us the roles on a call and we shortlist tested people for each.

A tested shortlist within 72 hours of your call, or your first week is free. That's part of The Right Hands Guarantee.

Yes. Book a 15-minute demo any time, or choose Talk now on the booking form for a Microsoft Teams link straight away. You can also message us on WhatsApp on +61 485 061 086, or email hello@gethands.com.au.

Book a 15-minute demo on Microsoft Teams, any time, day or night. We show you the people, levels and prices that fit. No obligation.

Meet the people who fit your work.

A 15‑minute call on Teams. You leave knowing the level you need and its hourly price.

Book a demoTalk now on Teams

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