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Hire a Web Analytics & Tracking Specialist.

GA4 and tags set up, so your numbers add up.

Also called: GA4 Specialist, Google Tag Manager Specialist, Tracking Specialist

From £5.50 an hour£5.50-25/hr

  • E-commerce
  • SaaS & tech
  • Agencies
Book a demoTalk now on Teams

A free 15-minute call on Teams.

  • Works your hours
  • Nigeria hub, on London time or an hour ahead
  • Month to month
What your Web Analytics & Tracking Specialist gets doneSample day
  • Turns business goals into a measurement planMeasurement planning
  • Builds and maintains GA4 tags, triggers and variablesTag implementation
  • Deploys and maintains server-side GTM containersServer-side tagging and privacy
  • Checks every change before publishing, using GTM PreviewQA and data qualityDoing
In your tools
  • Google Analytics 4
  • Google Tag Manager
  • Chrome DevTools
  • Looker Studio
  • Google BigQuery
  • Google Cloud Platform

Pick the level. See the price.

£9.50an hourFull time, 38 hours a week, all-in

Level 2 of 4, also called mid-level.Recommended
Even a local mid-level admin costs£16/hr
A tested Intermediate Web Analytics & Tracking Specialist£9.50/hr
At least 40% lessBasis: a Seat's hourly price against the hourly wage of a comparable local hire at the same level. Employer National Insurance, pension and on-costs would add to the local cost.

Owns tracking for a site end to end and writes the measurement plan and data layer spec.

  • Measurement plan and data layer specification
  • Full GA4 e-commerce implementation on Shopify or WooCommerce
  • Consent Mode v2 and consent platform configuration

2-4 years owning analytics for live websites or online stores.

How the Intermediate level works

Per hour, all-in: recruiting, testing and management. Prices exclude VAT.

What you hand to your Web Analytics & Tracking Specialist

Tasks

  • Measurement planning

    • Turns business goals into a measurement plan
    • Writes data layer specifications and developer tickets
    • Maintains UTM and campaign naming conventions and a shared UTM builder

  • Tag implementation

    • Builds and maintains GA4 tags, triggers and variables
    • Implements ad platform conversion tracking
    • Implements the GA4 recommended e-commerce events
    • Configures cross-domain tracking, referral exclusions

  • Server-side tagging and privacy

    • Deploys and maintains server-side GTM containers
    • Implements Meta Conversions API, TikTok Events API and Google Ads offline
    • Configures the consent management platform and Google Consent Mode v2

  • QA and data quality

    • Checks every change before publishing, using GTM Preview
    • Reconciles GA4 and ad platform conversions
    • Monitors tracking health with GA4 custom insights, anomaly alerts

  • Reporting and analysis

    • Builds and maintains Looker Studio dashboards
    • Sets up the GA4 BigQuery export
    • Writes weekly or monthly insight summaries
    • Compares attribution models and platform-reported

Tested before you meet them

  1. Written English and data explanationAll levels30 min
  2. GTM and GA4 build testIntern to Expert60 min
  3. Broken tracking debug work sampleIntermediate and up1.5 hrs
  4. Measurement plan and dashboard take-homeIntermediate and up2 hrs
  5. Server-side architecture and BigQuery SQL testExpert and Specialist60 min
  6. Stakeholder attribution role-playIntermediate and up30 min

One score on every profileSample shown

89%

Three checks before your shortlist

  • Skills tested: A skills test for the role, marked by a senior
  • English and comms: written English tested, spoken English checked on a call
  • ID, work history and references: photo ID, past roles and two referees

From booked call to day one

  1. Step 1: Book a demo

    Tell us the role, your hours and your tools.

  2. Step 2: Meet your shortlist

    Their level and hourly price, tested before you meet.

  3. Step 3: Pick your person

    Month to month. We handle the contract, the equipment and the onboarding, and make sure it all runs.

  4. Step 4: They start work

    In your tools, within 12 to 48 hours of a successful interview.

Questions answered

An Intern Web Analytics & Tracking Specialist is £5.50 an hour, Intermediate £9.50, Expert £14.50 and Specialist £25, full time (38 hours a week). That is all-in: recruiting, testing and management, month to month. Prices exclude VAT.

Measurement planning, tag implementation, server-side tagging and privacy and qa and data quality, run to your priorities. You choose what they own first.

Six practical tests, marked by a senior, including written English and data explanation, GTM and GA4 build test and broken tracking debug work sample. You see the score before you meet.

Tell us and we replace them free, with a new shortlist of tested people to meet. Seats are month to month with 30 days' notice.

More questions

Within 12 to 48 hours of a successful interview. First you meet your shortlist, interview the people you like and pick your person.

Yes. Your Web Analytics & Tracking Specialist works your business hours in your time zone and joins your Teams or Slack like anyone else. The hub matched to United Kingdom clients is in Nigeria, on London time or an hour ahead.

Yes, where it helps. Your Web Analytics & Tracking Specialist works in the AI tools you already use. They use AI for first drafts and routine work, check every output, and follow your AI policy. You can ask for no AI on any task.

An Intermediate Web Analytics & Tracking Specialist owns tracking for a site end to end and writes the measurement plan and data layer spec. An Expert Web Analytics & Tracking Specialist owns data-trust outcomes and designs and runs server-side GTM. We usually recommend Intermediate.

It stays under your rules: your admin settings and AI policy apply. Our talent rules ban client data in personal or free AI accounts, and passwords, card numbers, health details and ID numbers never go into any AI tool.

You direct the work day to day. We handle recruiting, equipment and quality checks.

Yes. Every Web Analytics & Tracking Specialist is tested live in the tools on your job description, such as Google Analytics 4 and Google Tag Manager, before you meet them.

In week one: day 1 access through named or partner accounts, never shared logins; and baseline audit within 48 hours. You agree the first priorities with them on day one.

Yes. It's also called GA4 Specialist, Google Tag Manager Specialist and Tracking Specialist. Same tasks, tests and prices, whatever the name.

Their written English, with a scored test, and their spoken English, on a call with us. We also check their ID, work history and references.

Yes. You meet your shortlist on a short call and pick the person you want. Nobody joins without your yes.

In our talent hubs in the Philippines, Vietnam, Kenya, Nigeria, Brazil and Colombia, and we hire from 60+ countries. Wherever they are, they work your hours.

Pay only for the hours they work. All your Seats are on one bill, and Studio plans are billed monthly.

It can, at most once a year. Your person's hourly rate may rise by up to 5% a year, from the first anniversary of the Seat's start, with 60 days' notice and the right to end the Seat before it applies.

Only when you and your person both agree to it in advance. Otherwise they work the hours you set, and you pay for the hours they log.

You aren't charged for hours your person doesn't work, apart from paid leave. After their third month, your person earns 8 hours of paid leave a month. Paid leave hours are charged at their usual rate.

Your person logs their hours each day in the Get Hands client app, where you can see them. Your next invoice is adjusted to those hours.

Yes, with no minimum hours. From 20 to 37 hours a week, the hourly rate is 10% higher than full-time. Under 20 hours, it's 20% higher.

Yes. Tell us the roles on a call and we shortlist tested people for each.

Yes. You give them access in your own systems, and you can change or remove it at any time.

They get their own login in each of your systems, never a shared one. Any password that has to be shared goes through your own password manager, never email, chat, code or prompts.

A tested shortlist within 72 hours of your call, or your first week is free. That's part of The Right Hands Guarantee.

Yes. Call us on +61 3 4421 6491, or choose Talk now on the booking form for a Microsoft Teams link straight away, any time.

Book a 15-minute demo on Microsoft Teams, any time, day or night. We show you the people, levels and prices that fit. No obligation.

Meet the people who fit your work.

A 15‑minute call on Teams. You leave knowing the level you need and its hourly price.

Book a demoTalk now on Teams

Talk now is live on Teams, any time.