Hire a Google Ads Specialist.
Google Ads tracked, built and optimised.
Also called: PPC Specialist, Google Ads Manager, SEM Specialist
From £4.50 an hour£4.50-20.50/hr
- E-commerce
- Trades & home services
- Google Ads
- Works your hours
- Nigeria hub, on London time or an hour ahead
- Month to month
- Sets up and verifies Google Ads and GA4 conversion trackingMeasurement & Tracking
- Runs keyword research in Keyword Planner and SemrushAccount Build
- Sets up and optimises Merchant Center feeds, directlyShopping, Performance Max & Video
- Reviews search terms and adds negatives on a weekly cadenceOptimisationDoing
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Google Merchant Center
- Microsoft Advertising
- Google Keyword Planner
Pick the level. See the price.
£4.50an hour
Level 1 of 4, also called junior.Runs search-term reviews, adds negatives, drafts RSA variations and makes bulk edits.
- Weekly search-term and negatives report
- Draft ad copy and asset sets
- Daily or weekly pacing sheet
£8an hour
Level 2 of 4, also called mid-level.Owns accounts end to end: builds campaigns, sets up and verifies tracking.
- New account or campaign build
- Conversion tracking setup
- Monthly performance report with insights
£12.50an hour
Level 3 of 4, also called senior.Owns paid search outcomes, sets strategy and builds the measurement plan and forecasts.
- Paid search strategy and forecast
- Measurement plan
- Quarterly business review deck
£20.50an hour
Level 4 of 4, also called lead or specialist.Leads a team of specialists.
- PPC playbook and account templates
- QA and audit framework
- Automation and script library
Per hour, all-in: recruiting, testing and management. Prices exclude VAT.
What you hand to your Google Ads Specialist
Tasks
Measurement & Tracking
- Sets up and verifies Google Ads and GA4 conversion tracking
- Imports offline and CRM conversions
- Reconciles platform-reported conversions
Account Build
- Runs keyword research in Keyword Planner and Semrush
- Writes responsive search ads
- Builds and maintains shared negative keyword lists and audience signals
Shopping, Performance Max & Video
- Sets up and optimises Merchant Center feeds, directly
- Builds Performance Max asset groups, listing groups and brand exclusions
- Launches YouTube, Demand Gen and remarketing campaigns
Optimisation
- Reviews search terms and adds negatives on a weekly cadence
- Manages bid strategies and budget pacing against the monthly plan
- Runs structured ad, landing-page and bid-strategy tests
- Resolves disapprovals and policy issues
Local & Microsoft
- Sets up Local Services Ads
- Imports and tunes campaigns in Microsoft Advertising
Reporting & Automation
- Builds Looker Studio dashboards
- Uses Google Ads Editor, scripts and automated rules
Week one
- Google Ads access granted through a manager account link
- GA4 editor, GTM publish access and Merchant Center access confirmed
- Baseline account audit and conversion-tracking verification checklist completed
- CRM read access and a plan for offline conversion imports agreed
Tools
Work tools
Google Ads
Google Analytics 4
Google Tag Manager
Google Merchant Center
Microsoft Advertising
Google Keyword Planner
Looker Studio
- Supermetrics
Semrush
- SpyFu
- Optmyzr
- Feedonomics
- DataFeedWatch
- CallRail
HubSpot
Salesforce
Shopify
- Unbounce
Tested live in the tools on your job description.
Works inside your Microsoft 365 or Google Workspace, under your admin settings.
- Microsoft 365Copilot
- Google WorkspaceGemini
AI
AI gets the first draft and the grunt work done. Your Google Ads Specialist brings the strategy, fact-checks every claim and makes it sound like you.
First drafts in your brand voice
Blogs, emails and captions drafted from a brief and your voice guide, then edited, fact-checked and given the insight AI can't supply.
One piece, many formats
A webinar or article turned into posts, an email and a short video script, each checked for accuracy.
SEO and AI search
Topic research, content briefs, and checking how you show up in ChatGPT, Perplexity and Google's AI answers.
Weekly reporting
GA4 and ad-platform exports summarised into a one-page report: what changed, why, and what to try next.
Ad copy variants
AI drafts headline and copy variants inside your claims rules. Your Google Ads Specialist picks, checks and launches the tests.
Our rule: business-grade AI only, never free or personal accounts.
Prefer no AI on a task? Tell your Google Ads Specialist and they won't use it.See AI & automation roles
Tested before you meet them
- Client email and ad copyAll levels30 min
- Google Ads build testIntern to Expert60 min
- Account audit work sampleIntermediate and up2 hrs
- Tracking practicalIntermediate and up45 min
- Stakeholder scenario role-playExpert and Specialist30 min
- Portfolio walkthroughIntermediate and up30 min
Sample shown
84%
- Skills tested: A skills test for the role, marked by a senior
- English and comms: written English tested, spoken English checked on a call
- ID, work history and references: photo ID, past roles and two referees
From booked call to day one
Step 1: Book a demo
Tell us the role, your hours and your tools.
Step 2: Meet your shortlist
Their level and hourly price, tested before you meet.
Step 3: Pick your person
Month to month. We handle the contract, the equipment and the onboarding, and make sure it all runs.
Step 4: They start work
In your tools, within 12 to 48 hours of a successful interview.
Questions answered
An Intern Google Ads Specialist is £4.50 an hour, Intermediate £8, Expert £12.50 and Specialist £20.50, full time (38 hours a week). That is all-in: recruiting, testing and management, month to month. Prices exclude VAT.
Measurement & tracking, account build, shopping, performance max & video and optimisation, run to your priorities. You choose what they own first.
Six practical tests, marked by a senior, including client email and ad copy, google Ads build test and account audit work sample. You see the score before you meet.
Tell us and we replace them free, with a new shortlist of tested people to meet. Seats are month to month with 30 days' notice.
Meet the people who fit your work.
A 15‑minute call on Teams. You leave knowing the level you need and its hourly price.